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Haere mai, talofa lava, kia orana, malo e leilei, bula vinaka

Imagine an urban environment where everyone lives within half an hour of beautiful beaches, hiking trails and a dozen enchanted holiday islands. Add a sunny climate, a background rhythm of Polynesian culture and a passion for outstanding food, wine and shopping - you're beginning to get the picture of Auckland. Auckland's blend of islands, Polynesian culture, glistening harbours and modern city environment creates an unbelievable lifestyle ranked amongst the best in the world. Discover why Auckland is one of the best places in the world to live - and visit.

Auckland, City of Sails, is a vibrant harbour city that has attracted worldwide attention in recent years, playing host to some of the world's most prestigious sporting and business events such as the America's Cup and APEC. Visitors and media alike have delighted in Auckland's relaxed lifestyle and vibrant and diverse city culture, best described as:

A vibrant South Pacific city perched within glistening harbours, surrounded by lush forests and subtropical islands. Auckland, City of Sails, offers an incomparable lifestyle, unique within New Zealand and the world.

Auckland is known as Tamaki Makau Rau

In the Maori language, Auckland is known as Tamaki Makau Rau, Tamaki of 100 lovers. It earned this name because it was a place desired by all and conquered by many.

Legend has it that the first human inhabitants of Auckland were the magical, fair-skinned Turehu people. While all Maori iwi (tribes) of the region claim descent from the Turehu, their tribal identities are generally linked to the ancestral waka that sailed to New Zealand from Hawaiiki - the legendary homeland of the Maori in the Pacific Ocean.

In the mid 18th century, invaders from the Ngati Whatua iwi conquered Auckland. Today the Ngati Whatua people are acknowledged as tangata whenua (the people of the land) of the Tamaki Isthmus. The Ngati Whatua marae (tribal meeting house) occupies Bastion Point, overlooking the Waitemata Harbour.
Captain James Cook's charting of New Zealand's coastline in 1769 missed Waitemata Harbour but he left behind several place names such as Great Barrier and Little Barrier islands. In 1820, Samuel Marsden became the first known European to explore the Hauraki Gulf.

The region's first European village was established in 1833 around a spa and saw milling operation on the Mahurangi river, where Warkworth is today, and the missionaries followed soon after.

A pivotal year for Auckland was 1840. New Zealand's founding document, the Treaty of Waitangi, was signed by local Maori chiefs at Karaka Bay, Mangere and Awhitu. The same year Captain William Hobson, then the Lieutenant Governor of New Zealand, was invited by Ngati Whatua chiefs to establish the new colony's capital in Auckland. A sailing regatta was held to celebrate the raising of the union flag (Union Jack), a tradition which is still observed every year on Auckland Anniversary Day. Auckland, named after Hobson's naval commander Lord Auckland, was capital for 25 years before losing the privilege to Wellington.

In 1842, the ships Jane Gifford and Duchess of Argyle deposited 500 Scottish settlers in their new home. Since then, Auckland's population has grown steadily and now sits at around 1.3 million, about a third of the national population.

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